Nita McEvoy, Founder
Nita McEvoy is an international aesthetics educator and industry strategist, recognised with Global Leader Awards in Aesthetics at IMCAS 2026. Her work spans education, clinical practice, and international collaboration, where she is known for bringing professionals together around shared standards, mutual respect, and a long-term vision.
APC was founded on a clear belief: that a maturing profession requires fair, inclusive and practitioner-led representation. As the UK aesthetics industry continues to evolve, Nita’s focus remains on strengthening safety, building professional confidence and supporting sustainable businesses across a diverse and thriving sector.
Practitioners may come from different backgrounds and pathways, but the objective is shared. Ethical practice. Public safety. Professional unity. A future for aesthetics that is structured, respected and resilient.
Naomi Flower, Chair
Naomi Flower is a highly experienced aesthetics educator and creative protocol director, and a Level 5 and Level 7 instructor with over 20 years in professional education. She has taught and mentored thousands of practitioners across healthcare and non-healthcare pathways, earning a reputation for clarity, creativity and practical insight.
Her approach is rooted in one principle: competence builds confidence. Through structured training and thoughtful protocol development, she helps practitioners translate knowledge into safe, consistent and ethical practice.
As Chair of APC, Naomi brings a steady, practitioner-led perspective, shaped by decades of experience in education and clinical development. Grounded in inclusivity, integrity and accountability, she plays a central role in shaping APC’s educational standards and clinical guidance. Through her creative protocols and in-depth scientific knowledge, she equips practitioners to deliver safe, beautiful results with confidence, encouraging innovation anchored in evidence, precision, and responsibility while strengthening a unified, forward-thinking UK aesthetics profession.
The Aesthetics Professionals Collective (APC) is a professional trade support body for the entire aesthetics industry. We bring healthcare professionals and non-healthcare practitioners together under shared standards, peer support, and collective responsibility.
The Aesthetics Professionals Collective (APC) is a professional trade support body for the entire aesthetics industry. We bring healthcare professionals and non-healthcare practitioners together under shared standards, peer support, and collective responsibility.
APC exists to support safe, ethical, and confident practice within the reality of modern aesthetics. We focus on public safety, practitioner wellbeing, and sustainable professional success through education, reflective practice, shared knowledge, and community.
Structured as a registered and regulated Community Interest Company (CIC), APC operates transparently and reinvests protected funds back into the profession to strengthen education, resources, networking, and professional support.
Our Purpose & Philosophy
“Contribution builds credibility. Credibility creates opportunity.”
APC exists to strengthen the aesthetics profession from within.
We believe confident, supported practitioners deliver safer outcomes, stronger businesses, and greater public trust. Our role is not to regulate or control, but to provide structure, clarity, and professional support so practitioners can self-regulate responsibly within UK law.
APC is built on contribution, shared responsibility, and professional self-respect. We raise standards through education, preparedness, and community, not fear, hierarchy, or division.
Our Core Principles
APC membership is underpinned by clear professional principles that support safe practice, responsible self-regulation, and public trust.
These include:
Practising competently within scope
Evidence-informed decision making
Preparedness for risk and complications
Ethical, client-centred care
Continual learning and reflective practice
Professional conduct and responsibility
Positive contribution to the wider industry
These principles guide APC membership and community participation and are expanded in full within our Core Principles document.
Professional Conduct Expectations
APC is a professional community built on respect, responsibility, and shared standards. Members are expected to engage with integrity, evidence-aware thinking, and professional composure, both within APC spaces and where their association with APC is visible.
Harassment, intimidation, misinformation, misuse of authority, or behaviour that undermines wellbeing or public trust is not aligned with APC values.
APC maintains clear conduct expectations to protect open dialogue, professional safety, and the integrity of the wider community. Full conduct standards and procedures are outlined in APC’s governance documentation.